​

 

​

​

Position Statement

​

With a focus on wellness-related events in St. Louis, we are the common connector for the sober-minded, sober-sometimes and sober-curious. We bring people together to find balance of body, mind and spirit, while still having fun - the kind of fun you feel good about and remember the next day.

​

​

​

Brand Intentions and Competencies

​

Intentions

Crush the stigmas surrounding sobriety and grow an accepting and supportive social community.

​

Point of View

Wellness means something different for everyone, but that doesn't mean we can't celebrate, share and explore healthy habits together. 

​

Behavior

To create and facilitate events that engage and inspire young adults in the sober community to adopt healthy habits and foster meaningful relationships.

​

​

​

Values

​

Honesty. Optimism. Inclusivity. Authenticity.

​

​

​

​

​

Social Strategy

​

To young professionals in St. Louis and beyond, The Wellness Council social media presence will provide a refreshing break from the overly curated Instagram feeds and unrealistic self-care posts that lead to social media burnout. We will provide helpful resources, honest and raw inspiration, along with info on how to get involved with our events - in a way that promotes overall well-being and resonates with everyone.

​

​

​

The Wellness Council is...

​

                    simple     YET       informational

 

well-informed     NOT     an expert  

  

approachable     NOT     agreeable

 

           suggestive     NOT     authoritative

 

          enthusiastic     NOT     overly excited

 

          casual      NOT     carefree

 

         confident     NOT     challenging

 

       inclusive     NOT     exclusive

​

​

​

​

​

​

​

Content Pillars

​